Insights

Ideas on design, performance, and growth

Notes from projects we've shipped — what worked, what didn't, and what we'd tell a friend starting from scratch.

DesignJune 18, 2026·6 min read

Why your website's first three seconds decide everything

Visitors form an opinion of your business before they've read a single word. Here's what's actually happening in that split second, and how to design for it.

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PerformanceMay 27, 2026·5 min read

The real cost of a slow website

A one-second delay sounds trivial until you translate it into lost revenue. We break down what performance actually costs a growing business.

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AI & SoftwareMay 9, 2026·7 min read

AI isn't a feature. It's an ingredient.

Bolting a chatbot onto a website isn't the same as building an AI-native product experience. Here's the difference, and why it matters for your roadmap.

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Working With UsApril 22, 2026·6 min read

How to brief a web design agency (so you get what you actually want)

The single biggest predictor of a smooth project isn't budget — it's the quality of the brief. Here's how to write one that gets you a result you love.

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SEOMarch 30, 2026·8 min read

SEO in 2026: what still matters

Search has changed more in the last two years than the decade before it. Here's what's actually still worth your time, and what to stop doing.

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DesignMarch 11, 2026·5 min read

Design systems aren't just for big companies

You don't need a 200-person product org to benefit from a design system. Here's a lightweight version any growing business can use.

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